Improving Blogger SEO with Valid Meta Content

Most of us would have already heard of meta descriptions and keywords and the role they play in helping search engines appropriately describe your site.

Well even if you haven't take a look at a screen shot of the description of our site on google, the part circled is the meta description. You have the power to control what a person sees when they come across your site on a search engine. Wouldn't you want to put in some text there to attract every person who sees it.

Anyone would, except that with blogger there seems to be a problem, with the default easy method, as shown by Blogger Tricks.

By only putting

<meta content='Your Blog Description Here' name='description'/>
<meta content='Your Blog Keywords Here' name='keywords'/>
<meta content='Your Name Here' name='author'/>

after

<b:include data='blog' name='all-head-content'/>

it applies the meta keywords and tags to the entire blog and not just the home page, this will interfere with your SEO for all the posts on your blog as it will stuff this description and keywords for each post thus having a negative effect on your blog instead of a positive one.

So instead of choosing to use this method or if you have already used the above method there is a simple fix, all you need to do is add a little snippet of code that will make the meta content only display for the home page or index page for the search engines.

<b:if cond='data:blog.url == data:blog.homepageUrl'>
<meta content='Your Blog Description Here' name='description'/>
<meta content='Your Blog Keywords Here' name='keywords'/>
<meta content='Your Name Here' name='author'/>
</b:if>

The solution to this was brought to us by Blogger Stop, we just implemented it on Blogger Blog Templates and have shared it with you as well. We previously did have meta tags as well, using the older method it worked fine on this blog which has related content on each page.

But on a blog with a variety of content we had to remove the meta content, but thanks to this method we have made our blogs more SEO friendly.